Strategic Tourism Marketing Plan in the Key Source Market of Indonesia

The Strategic Tourism Marketing Plan for Timor-Leste, focused on the key source market of Indonesia, presents a comprehensive approach to accelerating the growth of Timor-Leste's tourism industry. Commissioned by The Asia Foundation, this plan explores Timor-Leste’s niche market attractions, assesses current challenges, and offers specific marketing strategies aimed at making tourism the leading economic sector. 

With Indonesia as the primary source of foreign visitors, largely due to geographic proximity, shared history, and cultural ties, the future of Timor-Leste's tourism is closely intertwined with its Indonesian neighbor. The plan highlights the critical importance of cooperation with Indonesia and identifies key impediments that, if addressed, could significantly boost visitor arrivals, potentially surpassing the national goal of 200,000 foreign tourists well before 2030.

Year: 2022
Organization: The Asia Foundation